Is Primeval extinct?

The Sun are reporting that Primeval might not be back for a fourth season, because ITV can't afford to make it. While the series gets an average of 5 million viewers every Saturday night (even when it's up against BBC1's Robin Hood), ITV's financial problems may spell the end.

An ITV insider:

"The problem is that we've lost a huge amount of money in advertising because of the credit crunch. So while programmes may be rating well, if they cost too much then we have no way to recoup our expenses. Primeval is a prime example of this."

But, if the show is axed, consolation may come with rumours a big-budget Hollywood movie is in development, following the show's success on BBC America.