The Sugababes' attempt to crack America supposedly hinges on this, their latest video, the unsubtle electro-pop track "Get Sexy". It showcases a new sound for the trio, but also a different direction stylistically. The Sugbabes have done sexy music videos in the past, but they've always been quite demure by modern standards, while their live performances haven't really given Girls Aloud much to worry about.
"Get Sexy" finds the 'babes bogling and flashing their legs every two seconds, in a video where only new recruit Amelle seems to be enjoying herself. Is she a bad influence on the others? The main problem is -- as titillating as it is seeing the lovely Heidi bust a move (finally), Amelle prowl inside a giant bird cage, and Keisha spread her legs on a sofa -- the song itself is forgettable toss. The synthesized chorus rudely interrupts whatever flow has built, lyrics are pinched from Right Said Fred ("I'm too sexy in this club, too sexy in this club, so sexy it hurts") and there's just something a bit seedy about seeing this once-sophisticated group devolve into PVC-wearing tramps to try and score themselves a US hit. It has a few good moments, and will undoubtedly play better in a sweaty nightclub without the accompanying video (and several cocktails down your neck), but... where has the Sugababes' sweetness gone?
