An ODEON spokesman:"Owing to commercial reasons, ODEON has made the decision not to screen the film Rambo across its cinemas in the UK."
Insiders suggest it's down to a company belief Rambo won't perform well at the UK box-office (which is just silly, considering it's one of the weekend's biggest releases), while others think it could have something to with a dispute between ODEON and distributor Sony over the film's rental rate to the cinema-chain.
Whatever the reason, this extraordinarily rare move by a multiplex is likely to dent Rambo's profits this week. It was expected to take £3.5 million nationwide after heavy promotion by director/star Sylvester Stallone, but will likely have to settle for £3 million.
More details at Variety.
