Wednesday 19 March 2008

MUST WATCH: The Apprentice, series 4

Wednesday 19 March 2008
Donald Trump's original reality series has gone downhill recently (after a poor spin-off starring Martha Stewart and an ill-advised decision to cram three seasons into just 13 months), so it's nice to see our British version refusing to let its quality slip.

Fresh from the one-off celebrity special for Sport Relief, Sir Alan Sugar is once again on the hunt for another apprentice. It's only a matter of time before everyone at Amstrad are made up of TV faces! The new bunch of entrepreneurs, seeking a £100,000 annual salary and the chance to brownnose Sir Alan are:

Ian Stringer, 26. A sales manager and father-of-two.
Alex Wotherspoon, 24. A cocky, northern sales manager.
Nicholas De Lacy Brown, 24. A posh trainee barrister.
Lee McQueen, 30. Another sales manager.
Raef Bjayou, 27. A smarmy, talkative but likeable entrepreneur.
Kevin Shaw, 24. A boring bank manager.
Simon Smith, 35. A former drug-addict and soldier, now an engineer.
Michael Sophocles, 24. A handsome Jewish telesales executive.
Shazia Wahab, 35. A bold go-getter.
Jennifer Maguire, 27. A sexy Irish marketing consultant.
Claire Young, 29. A chunky South African retailer.
Lucinda Ledgerwood, 31. An upper-class hippy risk manager.
Jenny Celerier, 36. A single mother and sales manager.
Sara Dhada, 25. A money-mad car trader with a high-pitch laugh.
Helene Speight, 32. A 6 foot tall tomboy global pricing leader.
Lindi Mngaza, 22. An African liaison manager from Birmingham.

That doesn't really tell us much, so you'll have to tune into the first episode of The Apprentice's 12-week run next Wednesday... UPDATE: The official BBC website now has a load of information and video introductions for all this year's entrepreneurs...

The Apprentice – 26 March, BBC1, 9.00 pm
The Apprentice: You're Fired – 26 March, BBC2, 10.00 pm