Strange. This wasn't on my radar at all. No Heroics, a sitcom set in a world where practically everyone is a superhero. The series will focus on a bar frequented by off-duty superheroes like The Hotness, Electroclash, She-Force and Praying Mantis.
Reasons to be excited: (1) it stars some fairly talented people (Nicholas Burns and Claire Keelan from Nathan Barley; Patrick Baladi from The Office; James Lance from I'm Alan Partridge), (2) superheroes are white-hot right now, thanks to Heroes and The Dark Knight, (3) the above trailer looks quite amusing at times.
Reasons to be nervous: (1) it's created/written by an exec-producer of High Spirits With Shirley Ghostman and Lip Service, (2) it starts on 6 September and nobody's even heard about it 'till now, (3) it's on ITV2, (4) superhero spoofs are unoriginal and quite predictable, (5) it's on ITV2.
Still, worth checking out. I think. The jokes in the trailer are quite "obvious"... but the effects look half-decent, the costumes are appropriately naff, James Lance actually looks pretty funny, and at least it's fresh content for ITV2. Did I mention it's on ITV2?