There's also a cool new trailer for Fringe (which I reviewed here awhile back), and a viral marketing trailer based on the show's concept of a "pattern" of abnormalities around the world. Intriguing. At the moment, I'm convinced Fringe is going to be THE new show to see.
UPDATE: Sky1 have picked up the "linear TV rights" to the show in the UK. David Smyth, head of Sky's acquisitions has commented:
"We're delighted to have secured the rights to Fringe, which we believe will thrill a new generation of viewers much like The X-Files did 15 years ago. Together with Lost, we're honoured to be the home for J.J. Abrams' shows here in the UK!"