"Shows like The Apprentice and Operatunity are reality shows for posh people. If they really were business programmes or arts programmes they wouldn't be hits. That's because audiences don't think like broadcasters and say 'I'm a specialist factual viewer', they want the journey and the jeopardy."
"That's what links Big Brother to Dragons' Den and that's why it's futile to ask if reality television is over. Whatever name or form it uses, the key element will always remain. What I think will change is the mediator. From a man in a dinner jacket explaining the world to you, we now have streamed rushes for Big Brother on E4. Online, that's even more obvious."
"That's exciting for creatives, especially for those who think that, like sexual intercourse, TV is better if you just get on and do it rather than talking about it all night."
