ITV spent £1 million on X FACTOR trailer, but only uploaded it in 480P

Things are about to get loud.

THE X FACTOR is returning on 30 August, with Simon Cowell back as head judge, joined by returning pop star Cheryl Cole Fernandez Versini, new judge Mel B, and old hand Louis Walsh. ITV spent £1 million on this Game of Thrones-inspired trailer for the new series (where each judge is the general of their own bellicose army, unleashing hell), but for some reason they only uploaded it to YouTube as a 480P stream. What a bum note.