I'm one of those people who insist on turning up at my local ODEON for the adverts and trailers. I just can't intentionally arrive late like some people do, for fear of being lumbered with a bad seat or missing a trailer – which are sometimes the most exciting moments during a trip to the multiplex!
The adverts/trailers shown before Cloverfield a few nights ago were particularly memorable – for both good and bad reasons. They dragged on for 30 minutes, so that didn't go down well with anyone... but there were was some interesting stuff in the mix:
The Chris Moyles Show
A surprisingly funny advert for Moyles' radio show. It was just a black screen, with the disembodied voices of Radio 1 DJ Chris Moyles and "Comedy Dave" trying to plug their weekday morning show – with the help of the Voice Over Man with the bombastic deep voice. Lots of fun, particularly when Voice-Over Man couldn't pronounced "one" properly. "Radio Wunnnn."
Doctor Who: Season 4 Trailer
A cinema exclusive, it seems. I really like the fact the BBC are proud enough of Doctor Who to give it a big trailer like this, although there wasn't anything that made me particularly excited about season 4. I suppose that giant wasp was pretty cool... but that was about it. There doesn't seem to be a Dalek/Cyberman equivalent in any of the trailers this time out – but maybe they're going to keep stuff secret this year? For once!
It was mostly interesting to realize Bernard Cribbins' character from the Voyage Of The Damned is actually Donna's "gramps"! Catherine Tate herself did little to quell my irritation that Donna is the Doctor's new companion. Her definitely character seems less brash and hostile, but a grinning middle-aged shrill cockney just isn't what I look for in a Who companion... and her wistfulness, staring up at the stars, pining for The Doctor, really bugged me. I'll give her a chance when the show starts in a few months, but I've yet to be persuaded this isn't a Bonnie Langford-style misstep for Russell T. Davies...
But anyway; there was great music throughout, Freema Agyeman looked sexy covered in slime, and there was a quick glimpse of Billie Piper. Yeah, she's definitely back -- but the crowd I was with groaned when Billie appeared, and someone muttered "it's shit, though" when the Doctor Who logo faded up. Pah! Not target audience...
Orange Film Advert: Snoop Dogg
I adore these Orange adverts. They've been running for years now and rarely fail to make me giggle. Amusing, clever and well-performed. This latest one focused on Snoop Dogg (referred to as "Huggie Bear"), and features lots of "fashnizzle/bizzle"-type gags at his expense. It wasn't one of the best Orange ads, but these are still treats.
Star Trek: Teaser
I've already reviewed this trailer here, but it was great to see it on the big-screen. It gave me a good vibe, primarily because it's the first Star Trek movie that actually looks epic. The scale/detail of the Enterprise eclipses anything that's gone before.
A brilliant tease for Trekkers... and there was no sniggering when it became "clear" it was a Star Trek film... although one person didn't realize and seemed to thing it was called BAD ROBOT (which is just J.J Abrams' production company, whose logo appeared at the very start!) Duhhhh.
Lynx advert
I really like the new Lynx aerosol ad, too -- where a grinning lothario made of chocolate goes about his business and has bits of his anatomy bitten off by women. It's a fun idea, but it really works because of the sheer lunacy of the chocolate man's smiling expression. Inspired.
The adverts/trailers shown before Cloverfield a few nights ago were particularly memorable – for both good and bad reasons. They dragged on for 30 minutes, so that didn't go down well with anyone... but there were was some interesting stuff in the mix:
The Chris Moyles Show
A surprisingly funny advert for Moyles' radio show. It was just a black screen, with the disembodied voices of Radio 1 DJ Chris Moyles and "Comedy Dave" trying to plug their weekday morning show – with the help of the Voice Over Man with the bombastic deep voice. Lots of fun, particularly when Voice-Over Man couldn't pronounced "one" properly. "Radio Wunnnn."
Doctor Who: Season 4 Trailer
A cinema exclusive, it seems. I really like the fact the BBC are proud enough of Doctor Who to give it a big trailer like this, although there wasn't anything that made me particularly excited about season 4. I suppose that giant wasp was pretty cool... but that was about it. There doesn't seem to be a Dalek/Cyberman equivalent in any of the trailers this time out – but maybe they're going to keep stuff secret this year? For once!
It was mostly interesting to realize Bernard Cribbins' character from the Voyage Of The Damned is actually Donna's "gramps"! Catherine Tate herself did little to quell my irritation that Donna is the Doctor's new companion. Her definitely character seems less brash and hostile, but a grinning middle-aged shrill cockney just isn't what I look for in a Who companion... and her wistfulness, staring up at the stars, pining for The Doctor, really bugged me. I'll give her a chance when the show starts in a few months, but I've yet to be persuaded this isn't a Bonnie Langford-style misstep for Russell T. Davies...
But anyway; there was great music throughout, Freema Agyeman looked sexy covered in slime, and there was a quick glimpse of Billie Piper. Yeah, she's definitely back -- but the crowd I was with groaned when Billie appeared, and someone muttered "it's shit, though" when the Doctor Who logo faded up. Pah! Not target audience...
Orange Film Advert: Snoop Dogg
I adore these Orange adverts. They've been running for years now and rarely fail to make me giggle. Amusing, clever and well-performed. This latest one focused on Snoop Dogg (referred to as "Huggie Bear"), and features lots of "fashnizzle/bizzle"-type gags at his expense. It wasn't one of the best Orange ads, but these are still treats.
Star Trek: Teaser
I've already reviewed this trailer here, but it was great to see it on the big-screen. It gave me a good vibe, primarily because it's the first Star Trek movie that actually looks epic. The scale/detail of the Enterprise eclipses anything that's gone before.
A brilliant tease for Trekkers... and there was no sniggering when it became "clear" it was a Star Trek film... although one person didn't realize and seemed to thing it was called BAD ROBOT (which is just J.J Abrams' production company, whose logo appeared at the very start!) Duhhhh.
Lynx advert
I really like the new Lynx aerosol ad, too -- where a grinning lothario made of chocolate goes about his business and has bits of his anatomy bitten off by women. It's a fun idea, but it really works because of the sheer lunacy of the chocolate man's smiling expression. Inspired.
